The Story
Take control of dry, dull or frizzy hair with Wella Ultimate Smooth Shampoo, a luxurious cleanser that leaves every strand feeling soft, sleek and easy to manage. Its rich lather gently lifts away impurities while delivering targeted nourishment so hair looks smoother and more polished after every wash.
Powered by patented technology with Squalane and Omega 9, this shampoo works from the inside out – helping to strengthen the hair fibre while rebuilding a protective barrier on the surface. Metal Purifier technology helps detox hair from metals that can build up from water, so your colour looks fresh and your hair feels healthier and more resilient.
Dermatologically tested, vegan and colour-safe, it’s ideal for everyday use as the first step in your smoothing routine. For up to 3 days of controlled, frizz-free hair, pair it with the rest of the Ultimate Smooth care system.
Benefits:
- Gently cleanses while helping to tame frizz and dryness
- Deeply nourishes hair with Squalane and Omega 9 to support smoother texture
- Helps detox hair from metals with Metal Purifier technology
- Strengthens hair from within and supports a protective outer barrier
- Leaves hair feeling softer, shinier and easier to manage
- Vegan, colour-safe formula that is suitable for daily use

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Take control of dry, dull or frizzy hair with Wella Ultimate Smooth Shampoo, a luxurious cleanser that leaves every strand feeling soft, sleek and easy to manage. Its rich lather gently lifts away impurities while delivering targeted nourishment so hair looks smoother and more polished after every wash.
Powered by patented technology with Squalane and Omega 9, this shampoo works from the inside out – helping to strengthen the hair fibre while rebuilding a protective barrier on the surface. Metal Purifier technology helps detox hair from metals that can build up from water, so your colour looks fresh and your hair feels healthier and more resilient.
Dermatologically tested, vegan and colour-safe, it’s ideal for everyday use as the first step in your smoothing routine. For up to 3 days of controlled, frizz-free hair, pair it with the rest of the Ultimate Smooth care system.
Benefits:
- Gently cleanses while helping to tame frizz and dryness
- Deeply nourishes hair with Squalane and Omega 9 to support smoother texture
- Helps detox hair from metals with Metal Purifier technology
- Strengthens hair from within and supports a protective outer barrier
- Leaves hair feeling softer, shinier and easier to manage
- Vegan, colour-safe formula that is suitable for daily use

















