The Story
The rich purple lather works in synergy with your colour to compliment your shade to perfection, reducing brassiness and addressing any damage.
Containing key ingredients such as Keravis - an extremely powerful hair strengthener - astaxanthin and purple orchid toning pigments, the power of Pureology Strength Cure Blonde Shampoo is further strengthened by patented Pureology Antifade Complex®, which protects colour vibrancy.
Sunflower Seed then acts as a natural UV Filter, and Vitamin E resists environmental factors that diminish colour over time. The final benefit is a beautifully sublime pear, rose, and sandalwood scented shampoo tailor-made just for you!
Benefits
- Tone and balance blonde, lightened hair
- Rich, purple lather
- Strengthens colour-treated hair
- Brightens blondes and fight brassiness
- 100% sulfate-free, Vegan Formula
- Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
The rich purple lather works in synergy with your colour to compliment your shade to perfection, reducing brassiness and addressing any damage.
Containing key ingredients such as Keravis - an extremely powerful hair strengthener - astaxanthin and purple orchid toning pigments, the power of Pureology Strength Cure Blonde Shampoo is further strengthened by patented Pureology Antifade Complex®, which protects colour vibrancy.
Sunflower Seed then acts as a natural UV Filter, and Vitamin E resists environmental factors that diminish colour over time. The final benefit is a beautifully sublime pear, rose, and sandalwood scented shampoo tailor-made just for you!
Benefits
- Tone and balance blonde, lightened hair
- Rich, purple lather
- Strengthens colour-treated hair
- Brightens blondes and fight brassiness
- 100% sulfate-free, Vegan Formula
- Antifade Complex® is infused into every formula to protect colour vibrancy and ensure lasting colour payoff.

















