Forever Blonde Shampoo 300ml

Give blonde and grey hair a gentle yet effective refresh with Pure Forever Blonde Shampoo. This nurturing cleanser helps wash away daily build-up while targeting unwanted yellow and gold tones, so your colour looks cleaner, cooler and more luminous after every wash.

Powered by a blend of shea butter, argan oil, melon oil and Pure’s organic extract complex, the formula works to replenish hair that’s been stressed by UV exposure, swimming, chemical services or frequent heat styling. Blue cypress blue/violet pigments are deposited onto the hair shaft to counteract brassiness, while conditioning oils leave strands feeling softer, smoother and more manageable.

Benefits:

• Helps reduce yellow and gold tones in blonde and grey hair
• Gently cleanses while supporting moisture balance in hair and scalp
• Rejuvenates dull, fatigued hair affected by UV, swimming, chemical treatments or heat styling
• Enriched with shea butter, argan oil, melon oil and organic extracts for a softer, smoother feel
• Suitable for bleached, highlighted, foiled, natural blonde and grey hair
• Vegan friendly, sulphate free, paraben free and gluten free, and Australian made